This year, the theme of the convention was ‘Development in the Urban Area’, and it was produced in partnership with IDC Herzliya. In order to spark interest and involvement among our guests, we emphasized on picking speakers from all across the political spectrum, and thought extensively on the discussions’ subjects and the right way to present them.

From one hand, we presented the participants with substantial, valuable and practical municipal knowledge, for example, a discussion on fund raising alternatives. On the other hand, we managed to create a sincere curiosity around the contents through picking attractive titles and professional experts, for example a panel discussion titled ‘Brand your City!’ with Israeli marketing and publicity executives.