The first Israel Peace Conference, an “Haaretz” News Company venture, was held in the eve of Operation Tzuk Eitan and was widely covered by Israeli media. Due to the depth of the conference’s subject matter we have chosen, together with the “Haaretz” team, to focus on the form of content delivery and on maintenance of paste and interest throughout the event. On one hand, strategic thinking on key note speaker’s selection, from political and defense leaders, through fascinating journalists, all the way to top-level Israeli artists. On the other hand, a wide range of formats to communicate these reach contents, including large panels, one-on-one interviews, musical performances, masterclasses and more.