Friends of Rambam Fundraiser 2017

רמבם התרמה 2017
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רמבם התרמה 2017 IMG_4371 IMG_4369 IMG_4307 IMG_4245 IMG_4317 IMG_4269 IMG_4331 IMG_4335 IMG_4377 IMG_20170401_224925 IMG_4390
When we approach the thinking and development process for a gala fundraising event of an important institution such as The Rambam Health Care Campus, we are facing a triple challenge. First, how do we create an unconventional, one-time event, with original and exclusive contents, an event that everybody wants to take part in? Second, how do we integrate into the event the themes and messages that are important to Rambam, when each year and each event have their unique messages? And third, how to excite an audience of 1200 economy leaders, donors, top academics, senior medical staff, high-ranking officials and more, how do we open their hearts and have them financially support the realization of Rambam’s goals? To overcome these challenges, for each event we’ve recruited the best of our creative and administrative tools, and we can proudly say that the events were a success in all parameters.

This year’s Friends of Rambam Fundraiser was held under the title: ‘A Concert from the Heart’, and the funds raised in it were dedicated to the new Eyal Ofer Heart Hospital. For this evening we created and produced a one-time, unforgettable and exciting concert, musically directed and conducted by Gil Shohat, dedicated to the songs of Leonard Cohen, with performances by prominent Israeli artists Rami Kleinstein, Kobi Aflalo, Shlomi Shaban, Miri Mesika and The Polyphonia Ensemble. The event was directed by Danny Casson.