In the early months of the Iron Swords War, we joined a powerful international initiative called “The Red Balloon” (RED BALLON), initiated and spread worldwide by Revital Zohar Pour from Houston.
On December 13, the International Convention Center in Jerusalem lit up in bright red: approximately 3,000 red balloons, alongside images of the hostages, sent a clear message to the world: SAY NO TO TERROR. Through this emotional installation, we raised our voices loud and clear: BRING THEM HOME NOW!
While we lower our heads in memory of the victims and continue to support our soldiers in the field, we remain committed to working and believing in their swift return. One of the most touching moments of the project was seeing dozens of volunteers come together to help turn this dream into reality.
The installation received widespread media attention worldwide, and additional conference centers joined in, creating similar installations – further highlighting the power of a united international effort in times of crisis. We are proud to have been part of this meaningful initiative, which expresses our commitment to mutual responsibility and connection between people, even in the most difficult moments.